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To sign up for Zip Code Ads and Instant Agent Leads:
If you don't see your zip code in the list, select Add City to add which cities you service. OpenHouseOn.com will then display the zip codes for the city under zip code ads.
Zip Code Ads
There are two types of ads: banner ads and zip code ads. Below is a banner ad:
A zip code ad follows:
Zip code ads are targeted ads displayed prominently when a buyer searches for properties.
When your ad is selected, buyers and sellers will see your profile page on OpenHouseOn.com or can go directly to your website. It's easy to create your own ads on our website by clicking on the Edit Ads once logged in.
There are advantages in signing up for a zip code ad first. The first agent to sign up for a zip code is placed in the first position. Only the first position member has both a banner ad and zip code ad displayed on zip code searches. Signing up early gets your ad better placement.
To sign up for a zip code ad, log into OpenHouseOn.com and click on Zip Code Ads. PayPal can used to securely process your payment for one or more zip codes. Once payment is received, your ads will be viewable on our website. Alternatively if you don't want to use PayPal, you can call us at 805-322-1495 and mail in your payment. We can start your zip code ad and lock in your position prior to receiving payment.
Real estate agents and professionals, such as appraisers, escrow offices, banks, mortgage loan specialists, home inspectors, and others, can advertise their services on OpenHouseOn.com. You are responsible for creating and maintaining your profile on OpenHouseOn.com to ensure your information is correct.
The default ad is your photo, name, office, phone number, e-mail, and introduction video (if present), each with their associated links.
As an alternative to banner and zip code ads, you can upload a JPEG file, such as a scanned copy of your business card or graphic, to be used on OpenHouseOn.com. The size of the JPEG file can be up to 250 pixels x 110 pixels.
Your ad will be placed on the main page where multiple listings are displayed after a search is performed. This provides potential clients a point of contact for properties or for your professional services.
To maximize your visibility, we limit the number of agent or professional ads per zip code. If this limit is reached, the zip code is no longer available. But you can click on the Add to Wait List to be placed on the wait list for a given zip code. We reserve the right to increase or decrease the number of agents per zip code in the future. The current limit is 18 ads per zip code. We do not expect to increase this limit.
You will be in the First Position so long as you continue to pay for advertising for the zip code without interruption. If for any reason you decide (or accidentally forget) to not pay the monthly advertising fee, the member who is in the Second Position will move into the First Position. All other agents advertising in the zip code will move up one position too. If you decide to begin advertising with OpenHouseOn.com LLC again, you will need to start in the lowest available position. If there are no openings, you can be placed on our wait list. Our approach encourages members to advertise with us in the long run. Please note, pricing and terms can change without notice and at anytime.
Zip Code Searches
When buyers perform a zip code search, your ad is displayed 100% of the time unless the buyer specifies a very restrictive search criteria which would limit the number of properties returned.
Your ad will be placed in either the first through 18th position (similar to band member positions). Your position depends on when you sign up for a zip code ad. The first position ad is the most desirable and is the top, leftmost ad. The first position is assigned to the agent who signed up for a given zip code first. The second position ad is in the top, middle and the third position is the top, right. Then 10 listings will be displayed. If there are agents or professionals in the fourth, fifth, or sixth position, their ads will be displayed next. Another 10 listings will be displayed and if there are agents or professionals in the seventh, eighth, or nineth positions, their ads will be displayed next. If there are fewer ads, then the existing ads are repeated.
Unlike zip code searches where the first, second, and additional positions are predetermined, city searches display ads in random order. When a city search is performed, the professional who has paid for the most zip codes covering the city will be displayed more often. For example, there are three zip codes for Camarillo, California. If an agent pays to be listed on all three, this agent will be displayed more often than an agent who may have paid for one or two zip codes.
Find Pro Searches
When buyers click on Find Pro, those agents and professionals running Zip Code Ads are listed before all other agents and professionals.
When buyers click on >PLAY to play real estate shows, only those agents and professionals running Zip Code Ads are listed as point of contacts.
To generate new leads for agents, OpenHouseOn.com lets buyers and sellers request assistance on short notice by clicking on the Instant Agent button. Agents who run zip code ads are emailed first before other members.
When a buyer clicks on the Instant Agent button, the clock starts. Our goal is to respond to a buyer's request for information with an agent response in one hour or less.
Here are the details.
The above table shows that the First Position Agent is the only agent notified about the lead for the first 5 minutes. If the first agent captures the lead within 5 minutes, no other agents are notified. After 5 minutes, the Second Position Agent is notified. For 10 minutes, only the first and second agents will have been notified about the lead. This process continues for the other agents in the table. After 45 minutes, most, if not all, agents who service the city will be notified unless the lead has been captured.
The first agent to capture the lead is emailed the buyer's contact information. Other agents who try to capture the same lead will be informed the lead has already been captured.
Agents who run zip code ads can optionally be sent a text message informing them of the lead. All major wireless carriers are supported. Text messages are sent from 9:00 AM to 5:00 PM. To be paged, members need to specify their wireless carrier and timezone.
If there are no agents who match the level, the level is skipped. However, the lead is reserved for 45 minutes for one or more agents who paid for zip code ads that match the zip code or city, state. After 45 minutes, most, if not all, OpenHouseOn.com members will be emailed with the lead who service the city unless the lead has been captured.
The one exception is if no members are running a zip code ad for the city. In this case, All Agents in City, State will be sent the lead when the buyer makes the request.
Instant Agent Leads is a free service to all of our members. Members can opt out from receiving email leads.
Have questions or need help? Feel free to email us at support@OpenHouseOn.com or call us at 805-322-1495.