Imagine while viewing an open house video tour, you could make decisions
on where you wanted to go next on the tour. This would be very similar to an
actual open house tour when you are physically present and where you make decisions
on what to see next.
Interactive Open House Video ToursTM allow potential buyers to
decide which video clip of an open house tour to view next based on the buyer's
current location in the home. It does this by defining a number of paths that
a buyer can take to view the property. For each path, a short video clip is
created. Some paths require two video clips to show how the property would
be viewed while walking in both directions.
Before you make your video, here are some pointers to consider:
Map It. Draw a diagram showing all the paths through
the property. Some paths will be two way, e.g., a path from the Living Room
to the Kitchen and a second path from the Kitchen to the Living Room. You
don't need to draw the actual rooms on paper, but rather just the paths
between room names.
Define The Race Track. A "race track" is the main
path through the property.
A race track shows most of the property in the least amount of time.
When video taping a property, we recommend you first take video clips which define the race track.
Then you can go back and take video clips of all other defined paths.
After you are done with taking all video clips,
you can change what the race track is for a property at any time.
Define The Targets When you walk from the Front
Yard to the Living Room, pick an object in the Living Room to end the video
clip on. When you create next video clip from the Living Room to say the Hallway or Kitchen
start the video clip focused on the same object.
When a race track is defined, the video clip will then end on the object and the next video clip will
start up on the same object.
An object can be anything like the fireplace, the doorway to the next room, or a view out a window.
Special Features/Areas To Video. Before video
taping, ask the agent if there are any special features or areas to concentrate
the video on to highlight such features.
Lights, Action! A well lit room makes the best
video. Turn on the lights and open the curtains or shades in each room before
video taping the property.
No Wobble. Steady Mate! As you video tape the
property, make sure the video camera is as still as you can make it. You
don't want the final video to seem like you took it while on a ship in the
"Video Photos." A video photo is a momentary pause on a room or area while
you are video taping a property. By pausing, the video
won't be blurry and provides the viewer with sharp, clearer video.
Unbranded Video for MLS. An unbranded version does not contain
the listing agent's name, listing's office, agent's image, or any contact
information, including a "for sale" sign in front of the property. The purpose
of an unbranded video is to even the playing field so a prospective buyer
will contact their own agent rather than the listing agent directly. OpenHouseOn.com
supports both branded and unbranded videos.
Take Photos. OpenHouseOn.com supports photo slide shows and photos
can be used to set up a link to the Interactive Open House Video Tour too.
The three main steps to create your own Interactive Open House Video Tour are:
Define the paths for a property.
Make and Upload video clips for each path.
Define the "race track" for the property.
The first step in creating an interactive tour is to define the paths for
a given property. Every property will be different. But a typical home might
be defined by the following paths:
From Front Yard to Living Room.
From Living Room to Hallway.
From Hallway to Master Bedroom.
From Hallway to Bedroom 2.
From Hallway to Bedroom 3.
From Hallway to Bathroom 1.
From Hallway to Living Room.
From Living Room to Kitchen.
From Kitchen to Living Room.
From Living Room to Bathroom 2.
From Living Room to Garage.
From Living Room to Back Yard.
From Back Yard to Front Yard.
From Living Room to Front Yard.
If there are two or more paths from
one location to another location, like two paths that can be taken from the
living room to say the kitchen, then one path would be defined as the "default
path" and the other path would be defined as an "Alternative 1" path. If there
is a third way to go from the living room to the kitchen, then this path could
be defined as an "Alternative 2" path.
The second step, which is done once all of the paths are defined for a property,
is to make and upload a short video clip for each defined path. The clips can be
created using your iPhone, Android, tablet, or a regular video camera.
As you upload each video, OpenHouseOn.com will keep track and inform you which paths still need
a video to be uploaded. When all paths have a video associated with them, you're
done with step 2.
The third step is to define the "race track" for the property. The race track
is the preferred path you would like the buyer to take to view the property.
It would be similar to you giving a tour of the property to a potential buyer.
To create a race track, you first select the paths from all video paths defined
and then order them. For example, a race track could be: From Front Yard To
Living Room, From Living Room To Hallway, From Hallway To Master Bedroom, From
Hallway To Bedroom 2, From Hallway To Bathroom, From Hallway To Living Room,
From Living Room To Kitchen, and From Kitchen To Backyard.
To learn more on how to define an interactive open house video tour, please
OpenHouseOn.com Agent Users Guide. This guide will
step you through the three web pages used to define an interactive tour in more
detail and will show how potential buyers can view the tour too!
Still have questions? We're only a phone call away!